Cavendish Homecare embraces “John’s Campaign” approach to care

Dementia and John’s Campaign

Dementia is incurable and terminal, yet its progression is not linear. The correct care for someone living with dementia is crucial to avoid causing more distress than a patient may already be experiencing. John’s Campaign understands and respects that individuals are the best judges of what is essential in their own care and wellbeing. It aims to inspire carers and nurses, from all specialty areas, especially dementia care, to respect the rights and choices of everyone who needs care.

John’s Campaign is named after and honours the late Dr. John Gerrard. John was denied the access to friendly familiar care that he deserved in 2014. Admitted to hospital diagnosed with Alzheimer’s at a time when there was a viral outbreak, John was disconnected from the reality outside of his illness when he returned home.

Their message is simple: no one should enforce disconnection between family carers and those who need their expert knowledge and their love.

In the wake of his death, John’s daughter, Nicci Gerrard, cofounded John’s Campaign with Julia Jones, whose mother, June, also lived well with dementia (both Alzheimer’s and vascular) for many years before her death in 2018.

John’s heart-breaking story is more relatable than ever with Covid-19 affecting so many lives in the past year. Every patient needs someone they know or love to be alongside them.

Adopting John’s Campaign

At Cavendish Homecare, we are not only inspired, but we are adapting the John’s campaign approach into our care systems. Our nurses and carers all understand the level of care that is required for all patients and their families. We are in an age where all levels of care should have the same approach as John’s Campaign towards dementia.

John’s Campaign tries to give people a voice – to share information, experiences or enthusiasm. Nursing Manager, Maggie Candy, published an article in 2021 on the Johns Campaign’s website. In this article, she explains that all families should have a positive experience. This positive experience should be provided by friendly, compassionate staff during all stages of care. As a nursing consultant at Cavendish Homecare, Maggie understands something important. She knows it is hugely impactful when staff is fully engaged with the family’s needs and desires for their loved one’s care.

How can Cavendish Homecare help?

At Cavendish Homecare, we are experts in providing dementia homecare for clients who want to remain in their own homes. When it comes to your health and wellbeing, choosing the right homecare package is of utmost importance and navigating this process can be overwhelming. With Cavendish Homecare by your side, you’ll have the support you need to remain safely at home while enjoying elevated health and wellbeing.

If you would like to enquire about our homecare services, contact us on, 02030085210 or email us at info@cavendishhomecare.com.

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